Marketing

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Marketing your business is crucial to its success. A comprehensive marketing plan will help you structure your marketing activities to reach your audience – without it small businesses cannot grow and succeed.

The term ‘marketing’ refers to advertising, promotion, public relations, social media and sales. Sarah can work with you to develop a marketing strategy aligned with your business objectives. Through a series of meetings/workshops or Skype sessions, Sarah will take you through a range of questions to understand your business, and help you identify your target audience, where they are and how to best reach them. This will determine how your business will be positioned and will be used to develop a marketing plan that is easy to understand and implement in your business.

The marketing strategy developed by Sarah will include the best marketing channels for you to invest your marketing spend, key marketing messages and an action plan for marketing, advertising, social media and promotional activities.

Contact Sarah to discuss your marketing needs.


“We have worked with Sarah for many years for advice on marketing, design and social media for our business. 

Sarah is very knowledgeable and always knows the answer to any of our social media questions. 

She is a pleasure to work with and I would highly recommend her to other small businesses for their marketing, design and social media needs”.

Amy Dunn – Winterfield Cabinets


Marketing Services

Brand Audit

Have you been in business for a while and have a brand but not sure if it is working for your business?

Would you like to evaluate where you have been, what’s working and what isn’t?

Do you have a marketing or branding strategy in place for your business?

If you don’t have a strategy in place and you don’t know if your brand is working for your business then the brand audit package is perfect for you.

Sarah’s brand audit will analyse your marketing and brand strengths, weaknesses, opportunities, threats and challenges. A report will be prepared for you to show your current situation, objectives and goals for your business, how your business is performing from a marketing point of view compared with your competitors, and recommendations for your ongoing marketing and branding strategy.

Package includes:

  • Q&A template for you to fill out about your business
  • 1 hour Skype session to understand where you have been and your brand efforts to date
  • Analysis of marketing collateral and messaging
  • Analysis of your marketing and brand strengths, weaknesses, opportunities, threats and challenges
  • Brand Audit report prepared to highlight your current situation, objectives and goals, competitor analysis and recommendations for your ongoing marketing and branding strategy.

INVESTMENT – $450

Marketing strategy development

If you are new in business or have never invested in a marketing strategy, Sarah can work with you to develop a marketing plan and strategy aligned with your business objectives.

Many business owners are so focused on working in the business that they don’t have time to dedicate to developing a marketing strategy for their business. Let Sarah take care of developing a marketing strategy that will help your business grow.

Package includes:

  • Q&A template for you to fill out about your business
  • 1 hour Skype session to understand your business aims and objectives
  • Marketing strategy developed for you to implement in your business, including:
    • Marketing objectives
    • Target audience
    • Brand positioning statement
    • Competitor analysis
    • SWOT analysis
    • Communications strategy and key messaging
    • Action plan
    • Budget

INVESTMENT – $450


 

Find out more about design and social media services offered by Sarah:

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